The history of TAG Heuer is a long track record of excellence, precision and elegance. These exacting standards and impassioned commitments engendered the fabulous TAG Heuer collection. Since 1860, the collection has been continually enriched with timepieces that have become true icons of Swiss watchmaking, whether it be the Monaco, the world's first water-resistant chronograph in a stylish square case, or the Carrera, with its understated highly efficient design. TAG Heuer has always been at the forefront of design and technology.

1869 One of the first TAG Heuer patents Edouard Heuer patented one of the first crown-winding mechanism for pocket watches

1882 Edison in New York TAG Heuer is one of the first watchmakers to undertake the mass production of chronographs. The same year, Edison founds the first electric plant in New York.

1886_1887 TAG Heuer invents the oscillating pinion Major improvement in the chronograph industry: TAG Heuer invented the famous "oscillating pinion" for mechanical chronographs. In 1887, the oscillating pinion was patented. It is still used today in the mechanical chronographs of the major Swiss watch brands.

1889 TAG Heuer at the Paris World Fair TAG Heuer receives a silver medal for its collection of pocket chronographs during the Paris World Fair. The Eiffel Tower was constructed the same year as the Fair's emblem.

1890 First tyres One of the first collections of wristwatches is put on the market. J. B. Dunlop produces his first tyres.

1893 Rudolf Diesel Charles-Auguste Heuer becomes proxy holder in the same year that Rudolf Diesel develops his engine. The first international photography exhibition takes place in Hamburg.

1895 Patent of the TAG Heuer water-resistant case The patent for one of the first water-resistant cases for pocket watches

1910 A legendary chronograph Introduction of one of the legendary pocket chronographs in a richly ornamented silver case with enamelled dial. Henry Freund Bros. becomes the company's U.S. distributor.

1910 1960 1920 TAG Heuer Excellence Excellence of TAG Heuer workshops: 1910 pocket chronograph with a 30-minute counter and enamelled dial (upper left). wrist chronograph with a 12-hour counter and a tide indicator: the Seafarer model ordered by the American sportswear store Abercrombie Fitch about 1960 (upper right). silver wrist chronograph with a 30-minute counter and a luminous enamelled dial from about 1920 (lower left).

1911 The Heuer heritage This pocket watch was dedicated by Jules-Edouard Heuer to his nephew Charles-Edouard for his confirmation. Death of Jules-Edouard Heuer.

1911 Time of Trip The "Time of Trip", the first dashboard chronograph patented by TAG Heuer in 1911, was designed for aircraft and automobiles. Its 11-cm diameter and its size are well suited for installation on all types of dashboards. The large hands at the centre of the dial indicate the time. The small pair of hands, at the 12 o'clock position, give the duration of the trip (not exceeding 12 hours). The same button is used to start, stop and reset the clock. A small window at the 3 o'clock position serves to monitor the proper operation of the device.

1911 The Monte Carlo Master Time TAG Heuer dashboard instruments as the “Monte Carlo” and the “Master-Time” were essential mechanical milestones in the timekeeping historical background of the company.

1914 The first wrist-worn chronographs Introduction of one of the brand's first wrist chronographs with a silver case, enamelled dial and luminous hands. These models are fitted with a Valjoux 15-line movement, with the crown near the 12 o'clock position.

1916 The Micrograph: accurate to 1/100th of a second TAG Heuer invents the "Micrograph", the world's first sports stopwatch with a precision of 1/100th of a second. This model revolutionized timekeeping, particularly during the Olympic Games sprint competitions and for technical research.

1916 Semicrograph accurate to 1/50th of a second The "Semicrograph" measures time to 1/50 of a second. the "Semicrosplit" version can measure two events simultaneously thanks to its fly-back hand.

1920 Monte-Carlo TAG Heuer creates the “Monte-Carlo” pocket size counter for Roulette and Lotto, with a hand winding movement. It was more a roulette wheel for the vest pocket than a watch fitted with a pocket watch movement.

1920 Large wrist chronograph This large wrist chronograph from the 1920’s is fitted with the same mechanics, powered by a pocket watch movement. Its crown and integrated button for start, stop and reset are located at 12 o’clock.

1921 Hubert Heuer Hubert Heuer, grandson of Edouard Heuer.

1922 Paul Valette watch TAG Heuer introduces the Paul Valette watch featuring a movement by Le Coultre

1930 The TAG Heuer brand identity arrow One of the most distinctive elements of TAG Heuer design during the 1930's is the "brand identity" arrow: the small arrow-shaped minute hand seen in this sports stopwatch with a precision of 1/5th of a second.

1930 A case named "Monza" Creation of an original cushion-shaped case re-edition to be named “Monza” in honour of the legendary Italian circuit.

1933 The Autavia dashboard instrument Creation of the first dashboard instrument for automobile and aviation : "Autavia" Later in 1933, TAG Heuer introduced the first dashboard featuring an eight-day movement, the “Hervue” dashboard which ran for 8 days without winding

1935 The Pulsometer for nurses Pulsometer: This rare model designed for nurses is fitted with an enamelled dial and has a special device for taking the pulse.

1939 Water-resistant wrist chronograph Launch of a water-resistant wrist chronograph.

1940 Precursor of the Targa Florio This chronograph is the ancestor of the "Targa Florio" chronograph produced in 2001.

1945 General Eisenhower wears a TAG Heuer General Eisenhower buys a TAG Heuer chronograph with a steel case. All products are signed on the movement, the dial and the case.

1947 TAG Heuer worn by the world’s elite Prince William of Sweden and Harry S. Truman each wear a gold TAG Heuer chronograph. Start of production of self-winding wristwatches.

1949 Solunar Launch of the "Solunar", the first watch with a tide indicator. It had an initial production run of 1000 pieces.

1950 Mareograph Launch of the "Mareograph" – called the "Seafarer" in the United States. The world's first chronograph with a tide level indicator and dial for regattas.

1955 Twin-time Introduction of the "Twin-time" model, a self-winding wristwatch with a second time zone indicator. By pressing the push-button at the 2 o'clock position, the small hand can be moved separately to indicate the local time.

1957 The Ring Master, a worldwide first Launch of the “Ring Master”, stopwatch– a world first – interchangeable rings of scale for timing various sports - with readings down to 1/5th of a second, central minute-hand

1958 The Sebring stopwatch TAG Heuer launches an unusual two-component dashboard timing device, which includes the split-second "Sebring" stopwatch equipped with a central 60-minute hand and the "Monte Carlo" stopwatch equipped with a central 60-minute hand and a 12-hour digital display. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.

1960 Super Autavia Launch of the "Super Autavia", a dashboard chronograph for sports cars. Patented in 1958, this legendary complex of dashboard-installed measuring instruments helped rally teams win some of their sweetest victories. It considerably improved legibility. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.

1960-1970 Department store chronographs In the 1960's and 1970's, TAG Heuer supplied chronographs to well-known department stores. This sports stopwatch is fitted with a 15-minute counter and has a precision of 1/10th of a second.

1964 Launch of the “Carrera” chronograph Jack W. Heuer launches the "Carrera" in tribute to this exciting race “Carrera Pan-American Rally” in the 50’s: The first chronograph with a pure and functional dial design featuring a wide dial opening and a 1/5th of a second scale on the flange. This model rapidly becomes the watch of the champions and a best seller worldwide.

1965 The chronograph and aeronautics Chronograph designed for Aircraft industry.

1966 Microtimer: 1/1000th of a second TAG Heuer introduces a worldwide first: the "Microtimer", the first miniaturized electronic timing instrument with a precision of 1/1000th of a second.

1969 A legendary Monaco chronograph Launch of the legendary “Monaco” model, the world's first chronograph with a water-resistant square case. It is the model preferred by the renowned Hollywood actor Steve McQueen.

1969 Chronomatic with microrotor Launch of the first automatic chronograph movement with a micro-rotor: the "Chronomatic" (Calibre 11, rapidly replaced by the Calibre 12) was developed and launched by TAG Heuer in 1969.

1969 Race car driver Joe Siffert, a TAG Heuer devotee The famous Swiss racecar driver Joe Siffert, the winner of two Grand Prix races who was sponsored by the company from 1969 to 1971, wore his Autavia and displayed the “Heuer Chronomatic" logo. He perished during the trials for the Brands Hatch Grand Prix, in 1971.

1969_1971 Autavia and Carrera chronographs Introduction in 1969 of two of very first wrist chronographs fitted with an automatic self-winding movement using a micro-rotor: the "Autavia" and the "Carrera". On the left, the "Autavia" model with a tachometer scale. On the right, the elegant "Carrera" model. They also have a date display.

1970 The Film-Master in Hollywood During the 1970's, the legendary "Film-Master" model was used by Hollywood's most famous movie directors to time film sequences.

1970 Pulsar Launch of the "Pulsar", the first wristwatch fitted with a beta 21-quartz calibre and an LED time display without moving parts. The first 1000 models were launched on the American market.

1970 The Camaro chronograph Chronograph “Camaro” with a hand winding movement, 1/5th of a second accuracy, 30-minute and 12-hour counters. Tachometer scale. Steel case.

1970 A sport chronometer This highly readable sports stopwatch from the late 1970's is equipped with a red 60-minute hand in the centre of the dial. The green strip on the push-button located in the middle indicates "start", and the red push-button on the left indicates "stop", while the black push-button is used to "reset" the watch.

1970 Accuracy to 1/100th of a second This sports stopwatch from the late 1970's is fitted with a quartz movement and a liquid crystal display, and is accurate to 1/100th of a second.

1972 Calculator Model of the Calculator Series: Automatic chronograph, 1/5th of a second accuracy, 30-minute counter, date at 6.

1972 The Skipper yachting chronograph Specialised chronograph for yachting “Skipper”: Automatic chronograph, 1/5th second accuracy, 30 minute counter, date at 6, turning bezel. Date at 6.

1972 The Jacky Ickx Easy Rider In tribute to Jacky Ickx in 1972, the brand launched the chronograph « Easy Rider Jacky Ickx ». The chrome-plated case was constructed in so-called monohull fashion and may only be opened from the dial side. The pinpallet movement Caliber EB8420 is hidden underneath the dial.

1972 Montreal The characteristic of the “Montreal” model is the cushion-shaped case that was so popular in the 1970’s and 1980’s.

1972 Monaco with silver dial Silver dial version of the “Monaco” first automatic chronograph worldwide with a square, resistant case (wrist chronograph). 1/5th second, 30-minute counter, date.

1972 Temporada Not everything that glitters is gold: The “Temporada” was a chronograph housed in a plastic case that was painted gold and could only be opened from the dial side-an unusual style. The movement is a Valjoux 7733

1974 Silverstone Launch of the “Silverstone”: an automatic chronograph with 1/5th second accuracy, 30 minute and 12 hour counters, date, with a chronomatic movement.

1975 Chronosplit Presentation of the "Chronosplit" the world’s first quartz wrist-chronograph with double digital display – LED and LCD accurate to 1/100th of a second - 15 timepieces ordered by Enzo Ferrari himself. The same year, TAG Heuer sponsored Niki Lauda.

1975 Ferrari Chronosplit Ordered by Enzo Ferrari himself, this special version of the famous 1975 Chronosplit model, the world's first quartz chronograph, was produced in a limited edition of only 15 pieces.

1975 Microsplit with LCD display The "Microsplit", the world’s first LCD pocket-size quartz stopwatch accurate to 1/100th of a second was invented and manufactured by TAG Heuer

1976 Daytona The automatic Chronograph “Daytona” was a successful model fitted with a development based on the first automatic chronograph movement, Caliber 11. Its characteristics are: 1/5th second accuracy, 30 minute and 12-hour counters, date and tachometer scale.

1977 The Chronosplit Manhattan GMT Launched in 1977, the “Chronosplit Manhattan GMT” is the world first chronograph combining analogic and digital displays.

1977 Kentucky Automatic chronograph “Kentucky”, date/day at 3 o'clock. Tachometer scale. 60-second, 30 minute and 12 hour counters. Tachometer scale on flange.- Date and day in window at 3

1985 125th golden anniversary celebration “125th”: Gold pocket chronograph celebrating the 125th anniversary of Heuer : 1/5th second accuracy, 30 minutes and 12 hour counters, date/date/month, moon phases.

1987 The S/el TAG Heuer launches the “S/el” series combining sports and elegance. This TAG Heuer model is most representative of the brand's success, with its exclusive design featuring a distinctive S-shaped link bracelet.

1997 Launch of the Kirium Launch of the “Kirium” series, an exceptional line embodying a fusion of form and function through a judicious combination of technology and design.

2001 Launch of the Kirium F1 Crafted for the avant-garde, the TAG Heuer “Kirium Formula 1” is a feast of technical achievements: The modern analog watch with digital chronograph functions, accurate to 1/100th of a second.

2001 Monza Calibre 36 chronograph Presentation of the Classics chronograph Monza Caliber 36

2002 Sport Vision TAG Heuer launches the "2002 Sport Vision": the first luxury sports glasses. "Sport Vision" is an ergonomically designed line of prescription eyewear and sunglasses. Its avant-garde design inspires technology, and technology determines function.

2003 Aquagraph chronograph In 2003, TAG Heuer has reinvented the automatic diving chronograph: the “2000 Aquagraph”, water-resistant to 500 meters, is the world’s first chronograph with buttons that can be activated underwater. Designed and developed by professional divers, the high-tech “2000 Aquagraph” is a superb underwater accessory

2003 New Link Launch of the “New Link”, associated with its legendary ambassador, golfer Tiger Woods.

2003 Autavia chronograph TAG Heuer “Autavia”: The legendary chronograph designed by Jack W. Heuer himself. Originally launched in 1963 with the first automatic movement, in tribute to the Autavia dashboard of 1933, the “Autavia” has been relaunched in 2003 to celebrate the 40th anniversary with an exclusive TAG Heuer Calibre 11 automatic movement.

2003 Microtimer: 1/1000th of a second Launch of the “Microtimer”: The first Swiss Wrist Timekeeping Instrument accurate to 1/1000th of a second.

2003 Link Calibre 36 The "Link Calibre 36", the star model of the "Link" series, strikes a balance between the elegance of a sports chronograph and the precision of the Calibre 36 movement, an exceptional automatic movement capable of measuring time to 1/10th of a second.

2003 Monaco Sixty-Nine Launch of the "Monaco Sixty-Nine": TAG Heuer reinvents its icon. With its extraordinary technical performance, this "concept watch" combines in one and the same case the Monaco's manual-winding movement with a digital chronograph movement on the reverse side.

2004 2000 Aquaracer TAG Heuer launches the “2000 Aquaracer”, the High-Tech and design professional water sports watch for dress-up or dive-deep.

2004 The Carrera’s 40 legendary years 40 years of legend for an emblematic and timeless model of the TAG Heuer Collection: the "Carrera 2004" chronograph represents the sum of the emotions engendered by this legendary model over the last 40 years.

2004 Indy 500 chronograph “Indy 500 chronograph”: the exclusive chronograph showing TAG Heuer’s involvement with IRL and the Indy 500. Since 2004, TAG Heuer is the Official Timekeeper of the Indy Racing League and Indy 500 Race, and masters the challenge of measuring 1/10 000th of a second

2004 SLR chronograph Launch of the “SLR Chronograph” by TAG Heuer, an exclusive SLR Mercedes Benz owners limited edition. Its flowing lines, high-performance movement, original shape and ergonomic design are inspired by the prestigious sports car. It is the only automatic chronograph accurate to 1/10th of a second. The SLR Chronograph's Calibre 36 movement is fitted with a regulator module specially designed by TAG Heuer watchmakers, the "Calibre 36 Regulator", which gives the watch's dial the look and functionality of an automobile dashboard.

2004 TAG Heuer Formula 1 Relaunch of the TAG Heuer "Formula 1" series, the casual sports watch originally launched in 1986, endorsed by Kimi Raïkkönen from the West McLaren Mercedes F1 team.

2004 The Monaco V4 revolution TAG Heuer touched off a true revolution in watchmaking circles with the launch of the new “Monaco V4” concept watch at the 2004 Basel Fair. As the first mechanical movement of the third millennium, its operation involves the use of belts, a linear weight, ceramic ball-races and four V-mounted barrels. Its bold design reflects this revolutionary technology.