The Avant-Garde inspires technology, technology determines function, and function creates design. In 1964, the Carrera Chronograph set new standards in terms of legibility, accuracy and reliability for wrist-worn sports chronographs. In 1966, the ultimate in precision (1/1000th of a second) was achieved with the Microtimer, an electronic system which was miniaturized in 2003 to become the world's first wrist chronograph with a precision of 1/1000th of a second. In 1969, TAG Heuer invented the modern mechanical sports chronograph. The Chronomatic (Calibre 11) was the first self-winding mechanical chronograph to use micro-rotors. In its continual quest for innovation, TAG Heuer reaffirmed its avant-garde stance among watchmakers at the 2004 Basel Watch Fair by exhibiting the Monaco V4, a concept watch equipped with the first mechanical movement to be driven by revolutionary new belts.

AG Heuer has history. In 1869 was when it all began. Nearly 150 years later the company is still going from strength to strength. There are dozens of models to chosoe from, for both women and men. There is the cutting edge Calibre 360 to Hollywood's favourite Film Master. The Monaco is perfect accessory for a night at the casino and the Pulsometer was specially made for nurses. From deep sea divers to race car drivers, there really is something for everybody at TAG Heuer. This, and sheer dedication to excellence and precision is part of the reason why it is such a legendary brand.

1869 One of the first TAG Heuer patents Edouard Heuer patented one of the first crown-winding mechanism for pocket watches

1882 Edison in New York TAG Heuer is one of the first watchmakers to undertake the mass production of chronographs. The same year, Edison founds the first electric plant in New York.

1886_1887 TAG Heuer invents the oscillating pinion Major improvement in the chronograph industry: TAG Heuer invented the famous "oscillating pinion" for mechanical chronographs. In 1887, the oscillating pinion was patented. It is still used today in the mechanical chronographs of the major Swiss watch brands.

1895 Patent of the TAG Heuer water-resistant case The patent for one of the first water-resistant cases for pocket watches

1911 Time of Trip The "Time of Trip", the first dashboard chronograph patented by TAG Heuer in 1911, was designed for aircraft and automobiles. Its 11-cm diameter and its size are well suited for installation on all types of dashboards. The large hands at the centre of the dial indicate the time. The small pair of hands, at the 12 o'clock position, give the duration of the trip (not exceeding 12 hours). The same button is used to start, stop and reset the clock. A small window at the 3 o'clock position serves to monitor the proper operation of the device.

1916 The Micrograph: accurate to 1/100th of a second TAG Heuer invents the "Micrograph", the world's first sports stopwatch with a precision of 1/100th of a second. This model revolutionized timekeeping, particularly during the Olympic Games sprint competitions and for technical research.

1916 Semicrograph accurate to 1/50th of a second The "Semicrograph" measures time to 1/50 of a second. the "Semicrosplit" version can measure two events simultaneously thanks to its fly-back hand.

1920 Monte-Carlo TAG Heuer creates the “Monte-Carlo” pocket size counter for Roulette and Lotto, with a hand winding movement. It was more a roulette wheel for the vest pocket than a watch fitted with a pocket watch movement.

1933 The Autavia dashboard instrument Creation of the first dashboard instrument for automobile and aviation : "Autavia" Later in 1933, TAG Heuer introduced the first dashboard featuring an eight-day movement, the “Hervue” dashboard which ran for 8 days without winding

1935 The Pulsometer for nurses Pulsometer: This rare model designed for nurses is fitted with an enamelled dial and has a special device for taking the pulse.

1939 Water-resistant wrist chronograph Launch of a water-resistant wrist chronograph.

1950 Mareograph Launch of the "Mareograph" – called the "Seafarer" in the United States. The world's first chronograph with a tide level indicator and dial for regattas.

1955 Twin-time Introduction of the "Twin-time" model, a self-winding wristwatch with a second time zone indicator. By pressing the push-button at the 2 o'clock position, the small hand can be moved separately to indicate the local time.

1957 The Ring Master, a worldwide first Launch of the “Ring Master”, stopwatch– a world first – interchangeable rings of scale for timing various sports - with readings down to 1/5th of a second, central minute-hand

1958 The Sebring stopwatch TAG Heuer launches an unusual two-component dashboard timing device, which includes the split-second "Sebring" stopwatch equipped with a central 60-minute hand and the "Monte Carlo" stopwatch equipped with a central 60-minute hand and a 12-hour digital display. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.

1960 Super Autavia Launch of the "Super Autavia", a dashboard chronograph for sports cars. Patented in 1958, this legendary complex of dashboard-installed measuring instruments helped rally teams win some of their sweetest victories. It considerably improved legibility. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.

1964 Launch of the “Carrera” chronograph Jack W. Heuer launches the "Carrera" in tribute to this exciting race “Carrera Pan-American Rally” in the 50’s: The first chronograph with a pure and functional dial design featuring a wide dial opening and a 1/5th of a second scale on the flange. This model rapidly becomes the watch of the champions and a best seller worldwide.

1965 Evolution of the Carrera TAG Heuer improves the "Carrera" model with a major innovation: this model was the world's very first wrist chronograph with a digital date display printed on a disc (top). It supplements the traditional "Carrera" model fitted with a 12-hour register and with a second hand register (below).

1966 Microtimer: 1/1000th of a second TAG Heuer introduces a worldwide first: the "Microtimer", the first miniaturized electronic timing instrument with a precision of 1/1000th of a second.

1969 A legendary Monaco chronograph Launch of the legendary “Monaco” model, the world's first chronograph with a water-resistant square case. It is the model preferred by the renowned Hollywood actor Steve McQueen.

1969 Chronomatic with microrotor Launch of the first automatic chronograph movement with a micro-rotor: the "Chronomatic" (Calibre 11, rapidly replaced by the Calibre 12) was developed and launched by TAG Heuer in 1969.

1969_1971 Autavia and Carrera chronographs Introduction in 1969 of two of very first wrist chronographs fitted with an automatic self-winding movement using a micro-rotor: the "Autavia" and the "Carrera". On the left, the "Autavia" model with a tachometer scale. On the right, the elegant "Carrera" model. They also have a date display.

1970 The Film-Master in Hollywood During the 1970's, the legendary "Film-Master" model was used by Hollywood's most famous movie directors to time film sequences.

1972 The Jacky Ickx Easy Rider In tribute to Jacky Ickx in 1972, the brand launched the chronograph « Easy Rider Jacky Ickx ». The chrome-plated case was constructed in so-called monohull fashion and may only be opened from the dial side. The pinpallet movement Caliber EB8420 is hidden underneath the dial.

1975 Chronosplit Presentation of the "Chronosplit" the world’s first quartz wrist-chronograph with double digital display – LED and LCD accurate to 1/100th of a second - 15 timepieces ordered by Enzo Ferrari himself. The same year, TAG Heuer sponsored Niki Lauda.

1975 Microsplit with LCD display The "Microsplit", the world’s first LCD pocket-size quartz stopwatch accurate to 1/100th of a second was invented and manufactured by TAG Heuer

1976 TAG Heuer technology for Formula 1 TAG Heuer presents to FIA of an innovative technology: the transponder technology, an automatic car identification timing system (ACIT), enabling recording the times of all cars.

1987 The S/el TAG Heuer launches the “S/el” series combining sports and elegance. This TAG Heuer model is most representative of the brand's success, with its exclusive design featuring a distinctive S-shaped link bracelet.

1992-2003 The only technology used by Formula 1 In Formula 1 Timekeeping, TAG Heuer measures “Live” calculations of split times, lap times, lap number, speeds and time differences, intermediates 1, 2 and finish line. From 1992 to 2003, TAG Heuer has been FIA Official Timekeeper for 11 seasons and more than 175 Grand Prix with no time contested or corrected.

2000 Impulse Distributor TAG Heuer’s timekeeping technology: The “Impulse distributor” receives all impulses generated at start gate and at photocells along the race course, “cleans” all impulses from parasites and distributes them in correct sequence to the Timing System.

2001 Launch of the Kirium F1 Crafted for the avant-garde, the TAG Heuer “Kirium Formula 1” is a feast of technical achievements: The modern analog watch with digital chronograph functions, accurate to 1/100th of a second.

2002 The F1 Micrograph wins the Design Watch prize The “Micrograph F1" wins the Watch Design Award at the Geneva Grand Prix d'Horlogerie. TAG Heuer reinvents the "Micrograph", the world's first sports stopwatch with 1/100th of a second precision, patented in 1916.

2002 Speed Trap The TAG Heuer “SpeedTrap” is a Permanent Speed Measurement unit, which is placed along the slopes to enhance attractiveness and upscale image of ski resorts. The speed of each skier is measured by two infrared photocells. The “Speed Trap” has been used in St Moritz, Villars, Gstaad, Cran Montana, Wengen, Cortina...

2002 Splitmaster 650 The “Splitmaster 650”: Revolutionary wireless timing device that combines the precision of GPS technology and the proven quality of thermo compensated time bases The “Splitmaster” memorizes all timing information on the transmitter and on the receiver. Time accuracy: 1/1’000th second on printed times, 1/100’000th second on PC output

2003 Microtimer: 1/1000th of a second Launch of the “Microtimer”: The first Swiss Wrist Timekeeping Instrument accurate to 1/1000th of a second.

2003 GPS Start Clock The GPS Start Clock: an innovation through TAG Heuer’s expertise. This start clock uses a special 3-motor analogue movement. The operation of the start clock is based on a microprocessor which checks the exact position and alignment of the clock hands every minute to ensure a total precision and reliability of the Official time.

2003 Link Calibre 36 The "Link Calibre 36", the star model of the "Link" series, strikes a balance between the elegance of a sports chronograph and the precision of the Calibre 36 movement, an exceptional automatic movement capable of measuring time to 1/10th of a second.

2003 Monaco Sixty-Nine Launch of the "Monaco Sixty-Nine": TAG Heuer reinvents its icon. With its extraordinary technical performance, this "concept watch" combines in one and the same case the Monaco's manual-winding movement with a digital chronograph movement on the reverse side.

2004 New Ladies Collection TAG Heuer courts the women's market with a collection of exceptional timepieces, such as the "Monaco Python", whose bold shape and daring originality target women wanting to own the fashion accessory of the season.

2004 The Monaco V4 revolution TAG Heuer touched off a true revolution in watchmaking circles with the launch of the new “Monaco V4” concept watch at the 2004 Basel Fair. As the first mechanical movement of the third millennium, its operation involves the use of belts, a linear weight, ceramic ball-races and four V-mounted barrels. Its bold design reflects this revolutionary technology.

2005 Creation of the Calibre 360 Launching its CALIBRE 360, the very first mechanical wrist chronograph accurate to 1/100th of a second, TAG Heuer again demonstrates its avant-garde spirit and precision craftsmanship in mechanical watchmaking.